First, we gain an understanding of your business and the products or services you sell. Then we look at the PPC landscape your company faces, analyzing your current paid efforts and closely inspecting what your competitors are doing. We also perform in-depth research on relevant and cost-efficient keywords, identifying both regular and long-tail keyword opportunities. For display campaigns, we research specific sites that are frequented by your target audience.

Based on the strategy, we start building your campaigns. The first step is to structure the campaign with appropriate ad groups, keywords, site placements, remarketing lists, product feeds etc. and set up all available ad extensions. We design conversion-optimized landing pages using modern, responsive styles that work well across all devices. We also create compelling ads that fit in with the keywords and target markets we are pursuing and with appropriate Call-To-Actions leading to the landing pages. We set up conversion tracking, including phone call tracking and integration with your marketing automation or e-commerce platform. After detailed testing across various devices, we launch your campaigns.